But before I decided on one value, I looked at what the university stands for, what they want to achieve as well as its branding. This was very important since this vase family is representing this university, so I needed to keep the design aligned with their branding.
Following the research, I created a mood board for the vase family and made sure that it aligned with my findings, so I could start ideating.
Follow the button below to see the final outcomes.