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But before I decided on one value, I looked at what the university stands for, what they want to achieve as well as its branding. This was very important since this vase family is representing this university, so I needed to keep the design aligned with their branding.
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Values that the University stands for
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Rebranding of the University
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Mission Statement of the University
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Core values that stand out for me
Following the research, I created a mood board for the vase family and made sure that it aligned with my findings, so I could start ideating.
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Follow the button below to see the final outcomes.